Designer Philip Colbert has today launched an exclusive ‘Cod Save the Sea’ t-shirt (pictured below) at London Fashion Week in support of the Environmental Justice Foundation (EJF)’s work to end ‘pirate’ fishing.
The Cod Save the Sea t-shirt is part of fashion label The Rodnik Band’s Spring/Summer 2012 collection which is inspired by EJF’s work to end illegal ‘pirate’ fishing. The collection also includes his signature ‘art dresses’ which come in every aquatic shade from a fish and chips ball gown to a submarine trench coat.
As fish become scarcer, illegal ‘pirate’ fishing has become one of the greatest threats to our oceans. By ignoring fisheries laws and often using destructive fishing gear, pirate fishing operators cause massive damage to the marine environment. Many species such as dolphins, turtles and seabirds are caught and discarded as bycatch, dead or dying.
Healthy fish stocks provide income, livelihoods and food security for coastal fishing communities. In turn these contribute to improved health, education and standards of living. Fishing is crucial to both local and national economies in many countries, particularly in the developing world.
Philip Colbert the designer (pictured with models in main picture) says the collaboration has allowed him to create a strong message behind the clothes. “EJF is leading environmental charity, and have done amazing work to reduce pirate fishing, which has greatly affected the world’s fish stocks, causing massive damage to the wider marine ecosystem and the food security and livelihoods of poor coastal communities in developing countries”
EJF Director Steve Trent says “This creative and dynamic project by The Rodnik Band is connecting consumers to the plight of coastal communities in West Africa, showing their support for international action to protect our shared oceans and the lives and livelihoods of some of the poorest people on the planet.”
The organic, ethically-made, low-carbon t-shirts are available from ASOS (www.asos.com) for £25 from Friday 16th September 2011.
T-shirts available from 16th September 2011 at ASOS (www.asos.com). £10 from the sale of each t-shirt goes to EJF.
The increased interest and action taken by the creative industries, aiming to spread awareness about the preservation of the world’s water resources, allows us to track our forecasted trend ‘Water Footprint’ for spring/summer 12. ‘Water Footprint’ considers the potential of water as a key source of energy for the future, along with the development of transport systems and the preservation of coastlines around the world. MPDClick subscribers can click here to view previous Journal entries citing water as a key trend driver.