Set to debut during New York Fashion Week, on Fashion’s Night Out at 8th September, the new limited edition Fiat 500 by Gucci represents the perfect combination of craftsmanship and style, bringing together two of Italy’s most respected brands. In the year that sees the 150th anniversary of the unification of Italy and Gucci’s 90th anniversary, these special editions of the iconic Fiat 500 and 500 Cabrio have been customized by Gucci Creative Director Frida Giannini in partnership with Fiat’s Centro Stile.
“In the 50s the Fiat 500 created a style revolution when it first hit the road. It quickly became the must-have car of its time. Travelling in style has also been at the heart of Gucci ever since Guccio Gucci founded his company as a producer of leather trunks, suitcases and handbags in 1921. So, when Lapo Elkann suggested the idea of this collaboration it struck me as a perfect opportunity to create a new modern travel statement in Gucci’s 90th anniversary year,” said Frida Giannini.
Inspired by neo-classic black and white film, the new black and white Fiat 500 and 500c by Gucci models are finished in unique eye-catching glossy pearl-glass paint. These two distinct colors complement one another: black, with detailing in shiny chrome paired with interiors that contrast sharp black and white, for a contemporary and racy attitude. White, with satin chrome detailing and ivory and black interiors for a softer, sophisticated look.
The collaboration of these two highly iconic Italian brands places a spotlight on the heritage of craftsmanship within Italy, as well as the effortless chic travel style of the Mediterranean. Mpdclick considers these as indicators inspiring future trends for the spring/summer 13 season.
The 2012 Fiat 500 by Gucci models will be available exclusively at FIAT Studios nationwide December 2011. For more information, visit www.fiatusa.com/gucci.
Source: Chrysler Group LLC
Image source: fiatusa.com