Words by MPDClick’s Trend Journal Editor.
Already stocked in Liberty London, Undercover’s range of delectable stationary was hard to miss at the recent Modus press day.
The labels extensive colour range and fresh, contemporary prints suits the modern stationary lover to the ground while also offering a personal bespoke service for those wanting something a little special.
Tech cases and envelopes stand out as key sellers for the label in 2012 with London themed graphics also being key, reflecting the increased interest in the city for the London 2012 Olympics. This is a trend we highlighted within MPDCLick’s National Hybrid trend for spring/summer 12, subscribers can click here to read more. Another great print that caught our eye was the monochrome insect print with bright neon pink pop, a theme picked up by MPDClick as a running source of inspiration; click here to read the full article.
Details such as buckled fastened notebooks and contrast coloured elastic straps set this label apart from competitors, merging quality with contemporary design.
MPDClick subscribers can click here to read our full coverage located in the Retail Preview area.
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