For a/w 11/12, Mpdclick’s trend Innovate will be all about fabric says Fiona Jenvey CEO of Mpdclick.
While the inspiration behind our trend may have seemed a little farfetched at the time of research (2008) it seems that Prada, Moncler and even Uniqlo are in agreement. On the a/w 11 runways materials are borrowed from the world of science fiction and are dissolving, glowing, purifying and even motion sensitive.
More commercially, Moncler the luxury outerwearbrand has created jackets that are ultra lightweight, following their skiwear range that included ‘waterproof’ tweed. The menswear brand Ermenegildo has created ‘Zero Weight’ an ultra light suiting fabric along with ‘Cool Effect’ a fabric made from Australian wool which enables darker shades to behave like white, reflecting the sun’s rays and keeping the body temperature at a comfortable 10 degrees Celsius. Even Uniqlo is innovating; the Japanese retailer is launching a collection of UV ray-blocking garments this spring.
Innovative fabrics will become very important selling points for brands, says Fiona Jenvey. What first inspired our own a/w 11 forecast ‘Innovate’ was the work of the Japanese designer Tokujin Yoshioka who grew his Venus Chair from natural crystals for his exhibition, Second Nature in Tokyo back in 2008.
More innovation was afoot in the world of ‘Biocouture’ where textiles are literally grown. Suzanne Lee a senior research fellow at the School of Fashion and Textiles at Central Saint Martins in London, is the creator of BioCouture, an experiment in growing garments from bacteria (pictured main).
Also inspirational is the work of the Spanish designer Dr. Manel Torres who has created the world’s first ‘spray on’ garment. This material is sprayed on, graffiti style onto the model. The product called ‘Fabrican’ is able to create almost any style and is made from ‘short fibres’ mixed with polymers and solvent. The garment can be peeled away, washed and reused. In the UK designer Helen Storey (Prof. of Fashion and Science at the London college of Fashion) has developed textiles that dissolve.
According to Fiona Jenvey who forecast ‘Innovate’ this is really just the beginning of what will become a much bigger trend. The world does not have an infinite supply of natural resources, what is inspired by science fiction today will tomorrow become science fact- the future will be sustainable, and in fashion and textiles this will also mean synthetic.
Image source: www.biocouture.co.uk