Words by MPDClick’s Runway Editor.
American DJ and younger sister to singer Beyoncé, Solange Knowles is set to be the new face of Madewell a contemporary American label; sister company to J. Crew. At 26 the aspiring model has already been signed by Next models, featuring on campaign’s such as Rimmel London and walking for Alberta Ferretti.
Stepping into the spotlight seems to be a Knowles family trait, which can be seen in the behind the scenes video that has been posted online at Madewell’s official website. Here we see Knowles looking particularly fun and quirky in colourful prints, boyfriend jeans and polka dots. We see her lips blushed orange and hair looking effortlessly natural, truly representing the Madewell look.
“Mix well, Madewell” is the company motto, making Soloange the perfect candidate for the brand with signature her mixture of bold prints and vibrant colours she wears so well. Madewell has said “Solange’s great style mix-matched perfectly with Madewell’s aesthetic”. Customers can definitely take inspiration from the A/W 12-13 campaign (due out in September) mixing and matching their Madewell outfits to emulate Solange’s style as Knowles successfully brings her fun and quirky style to the brand.
Following in the footsteps of Alexa Chung and Dree Hemingway, big boots are to be filled but here at MPDClick we think our girl crush of the moment will only excel! We hope it is the start of seeing much more of Solange at centre stage.
Click Here to visit the official Madewell website.
Image Source: Telegraph