Words by MPDClick’s Trend Intern.
This week MPDClick’s Trend Intern shares her current inspirations. After all the anticipation, the London 2012 Games have got into full swing and Olympics inspiration is popping up in surprising places! With a summer of sports ahead, here’s how to join in the games without having to put on a pair of trainers.
Clockwise from top left:
1. It’s not only the Olympics we have been waiting in anticipation for – finally, the forerunner of experiential retail, Opening Ceremony has come to London with its pop-up store in Covent Garden. On true-form, the brand has collaborated with designers such as Henry Holland, Topshop, Christopher Shannon and Band of Outsiders to create capsule collections for the Olympics, celebrating London’s fashion talent.
2. While it may seem we have been inundated by sport-inspired editorials, this shoot by Alvaro Beamud Cortes for the cover of Elle Mexico has a beautiful simplicity to it with its high-gloss, high-contrast aesthetic, reminiscent of Chanel’s S/S 12 advertising campaign.
3. Conceptual artist Tracy Emin has been a personal inspiration of mine for a long time, and in honour of the Olympics, Art on the Underground have commissioned her to design a cover of the pocket London Tube map. It depicts her personal use of the tube line, with a bird perched on her branch of the tube line and is a wonderful reminder of how everyday iconological graphics such as maps can be reinterpreted.
4. 2012 is a massive year for the UK, especially London and running alongside the Olympics is the London 2012 Festival for which fashion designers and leading visual artists have collaborated to create one-off works of art for ‘Britain Creates 2012 : Fashion + Art Collusion’. Bringing the Olympic and Paralympic values to life, this exhibition is a great testament to the benefits of collaborations where amazing things can happen.
5. Getting ready to cheer on Team GB? These slippers from Jimmy Choo are proof that the Union Jack is back and a perfect addition to any patriotic fashionista’s Olympic-ready outfit. They’re practical for traipsing round London, and the studded detail is just a bonus!
6. In honour of the Olympics, Selfridges has commissioned designers to create Urban Survival Kits to help you survive the London games in style. Anya Hindmarch’s stylish canvas holdall comes with a foil blanket and energy drink in case of any Olympic-related disasters, sports-inspired memorabilia and a metal trophy so everyone can be a winner this summer!
Image sources: The Telegraph/Opening Ceremony, Fashiongonerogue/Alvaro Beamud Cortes, The Guardian/ Tracy Emin, V&A/Gautier Deblonde, Jimmy Choo, Selfridges & Co/Anya Hindmarch.
-E.H
