Words by MPDClick’s Trend Journal Editor.
Following the success of the brand’s ‘tattoo your shoe’ event last year, footwear label Oliver Sweeney steps up artisan marketing with a pop-up space titled ‘Walk of Art’ in Selfridges, London this summer.
From today until 19th August, customisation techniques such as tattooing as well as Tamponato, the Italian craft of hand colouring shoes will be showcased at their finest. The craftsmanship and individuality of such an offering cements MPDClick’s s/s 13 trend Modern Artisan which explores the revival of lost artisan skills and local production, now reinstating the meaning of luxury. This type of service is only normally available at least double the price, making the shoes to be had at this pop-up, a one-off affordable luxury. Click here for more information.
MPDClick subscribers don’t miss our latest Fast Fashion report looking at the fashion industry’s current penchant for tattoos and ‘Illustrated Skin‘.
Image source: Oliver Sweeney @ Selfridges