Ever wanted to purchase a pair of the coveted Christian Louboutin’s but don’t have access to a boutique? The man himself has listened to consumer demand as the eagerly anticipated online boutique has been launched as part of the brands twenty year anniversary celebrations.
During the celebrations, Louboutin explains: “In France, 20 years defines a generation, this is a celebration of the first generation of this brand; an anniversary of its first young adventure” - Glamour Magazine
As part of the celebration, a capsule collection was launched which included 20 shoes and 6 bags. Louboutin’s new e-commerce site offers the whole of Europe, USA and Canada to buy women’s and men’s ranges as well as the unique 20 year collection online. Louboutin has been somewhat ‘late’ in offering an e-commerce product to a larger audience with market research providers Mintel reporting in March of this year that eight in ten web users had purchased online in the last 12 months. Together with the boom in smartphone technology enabling mobile commerce and the power of social media making way for s and f-commerce, the virtual world is an essential market to invest in for any business.
Louboutin isn’t the only one who in recent months has updated and expanded their online presence. Louis Vuitton and Gucci have also undergone virtual makeovers offering wider product ranges and more detailed brand information.
This isn’t all Louboutin has been up too, recently collaborating with photographer Peter Lippmann for the second time. Here they recreated iconic images; Les Promises De L’Hiver which will be a platform for the a/w 11/12 collection lookbook, using models like Trissan Polas and Sterenn Nogues. MPDClick have also reported on the recent release of Louboutin’s Cinderella slipper, click here to read more. http://trendjournal.mudpie.co.uk/?p=8886
During the economic downfall, MPDClick have been tracking the progress of the luxury market throughout the recession, seeing the industry overcome and even excel through times of tough trading as consumer’s desire for quality and investment design prevails. This is confirmed by James Phillipps of independent financial guide Citywire Money, “Luxury brands have continued to defy the economic gloom and outperform throughout 2012 and are widely tipped to continue their indomitable rise despite increasingly rich valuations”. See below for further reading into this subject. – http://citywire.co.uk
To visit the Christian Louboutin site click here.
Further Reading for MPDClick subscribers:
Market insight: social media-the implications for retailers, brands and the supply chain. http://www.mpdclick.com/mudpie/action/viewReport?reportType=business&reportId=1701313
Consumer insight: f-commerce vs. S-commerce. http://www.mpdclick.com/mudpie/action/viewReport?reportType=business&reportId=1698066
Consumer insight: male consumers – the latest luxury spenders. http://www.mpdclick.com/mudpie/action/viewReport?reportId=1705826&reportType=business
Retail feature_online focus_luxury vs technology. http://www.mpdclick.com/mudpie/action/viewReport?reportId=1685148&reportType=shop
Financial_ luxury apparel brands achieve astounding growth. http://www.mpdclick.com/mudpie/action/viewReport?reportId=1669881&reportType=business
Fast fashion retailers & luxury market dominate in brand value listings. http://www.mpdclick.com/mudpie/action/viewReport?reportId=1660523&reportType=business
The success of European luxury brands in Asia. http://www.mpdclick.com/mudpie/action/viewReport?reportId=1661214&reportType=business
Luxury brands hold their own during recession. http://www.mpdclick.com/mudpie/action/viewReport?reportId=1606676&reportType=business
Is the luxury market recession proof? http://www.mpdclick.com/mudpie/action/viewReport?reportId=98492&reportType=business
-S.B
Image Source – Trendland
