Words by MPDClick’s Trend Journal Editor.
Clarion Hotel, Stockholm launched their ‘Room for Art’ initiative at the beginning of June encouraging the creative, art enthused trend Expression which we expect to peak in autumn/winter 13/14.
The scheme requests an A4 sized piece of art from applicants in exchange for an overnight stay for two and the rights to their gifted work. Open to all abilities, whether acclaimed artist or professional doodler, the focus is on expressive freedom in an urban environment.
Clarion Hotel is building the foundations to become an inspiring hub for the city, housing exhibitions and drawings from the creative characters it accommodates. The incentive is inspired by New York’s Chelsea Hotel, which closed in 2011, where the artwork of artists and musicians who resided there donned the walls as donations or payment for their rooms.
The A/W 13/14 Expressive trend, where the maverick governs and imagination is free, sees art and creative product accepted as a valuable resource and urban environments given a renewed lease of life through different collectives and projects.
Image source: clarionstockholm.com
-H.A
