Words by MPDClick’s Runway Editor.
The fledgling luxury menswear brand Euphorik London, founded by Alexander Leimback and Roman Makkua, showcased their first spring/summer collection since their launch this year. Targeting ‘a new kind of gentleman’, the label uses creative tailoring to produce sleek, timeless designs.
For the S/S13 collection, statement blazers were key to this tailored assortment, in particular an emblazoned leather style advertising the brand’s signature logo.The vest was a vital seasonal piece of collection as was the long sleeved hooded tee, ideal for breezy summer evenings.Building hoods into lapelled blazers creates a street wear inspired design concept putting a modern twist on a classic item. The luxurious leather trims featured along the seams of trousers and blazer collars were a contemporary addition in keeping with seasonal trends.
Euphorik have opted for a neutral colour palette with navy, khaki and teal as the predominant hues in keeping with MPDClick’s SS13 New Renaissance trend which showcases a palette of sun kissed mediterranean tones contrasted with versatile charcoals.
Image source: Euphorik London