Retail Preview A/W 12: Vila

Words by MPDClick’s Trend Journal Editor.

When browsing for quality, style and value for money, Danish label Vila exceed this expectation. For A/W 12, a Vila present a collection that can be easily integrated onto the high street while retaining the brand’s own stand out style.

Printed shirts persist as a retail favourite and the collection boasts one for every style and occasion; placement prints, peter pan collars, cropped lengths and zip pocket details renew appeal. Our highlight is the long sleeved, double collared, floral print blouse, providing an early indicator for MPDClick’s S/S 12 New Renaissance trend that will propel into commercial success next summer.

The black colour palette is strong throughout the collection but uses intricate surface textures to add depth and interest. The cropped, cinched waist blazer incorporates velvet polka dots adding a interest to a classic garment while a mix of leather and chiffon creates a tough yet feminine style when applied to a crop t-shirt. Chunky, longline striped jumpers stand-out as a staple must-have, a style guaranteed to be popular.

MPDClick subscribers can click here view our full coverage located in the Retail Preview area.

-N.P

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