Words by MPDClick’s Retail Editor.
Fuelling an urban hipster look for autumn/winter 12/13 is Danish streetwear label Jack & Jones. Carrying on the brand’s decisively cleaner, stripped back branding aesthetic from s/s 12, the collection carries investment status with subtle hints of trend direction to ensure contemporary appeal – a look that will sit well within Northern Europe.
A clear focus on fabric contrasts is noted within the ‘Jack & Jones Originals’ range with corduroy collar polo tops and printed pocket tees being key design features. A muted Fair Isle shirt stands out as a highlight making a subtle nod towards this on-trend pattern. Melange knits and nepped jersey are predominant fabrications across both the ‘Originals’ and ‘Vintage’ ranges presented at the Bestseller press event, a great look that is sure to feature in trend stories across future editorials.
The ‘Vintage’ Jack & Jones range offers a rugged utilitarian look where layered styling is essential. A melange fisherman jumper is guaranteed to sell well while dual layered tees with cracked Navajo prints will fly off the shelves at a stunning £7 price point! Shirts carry a Western feel in both ranges with shoulder panelling and plaid inserts. Waffle knits prevail as key sellers, carried through from previous seasons, a transition that also applies to button neck detailing.
Chinos gain as much precedence as denim for the season, presented in a range of rustic colourways, carrying great styling potential. Slim and skinny fit denim prevails as the fit of choice for the Jack & Jones man while staple regular fits and tapered legs are also offered.
Now a footwear brand in its own right, the Jack & Jones footwear range offers persistently popular hiking boots as well as hi-top trainers and slim-line plimsolls in muted, rustic tones, perfectly complimenting the full range.
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