Words by MPDClick’s Trend Journal Editor.
Focusing on the classic desert boots for spring/summer 12, Clarks Originals are celebrating all things British as the spotlight hits London for the 2012 Olympics. From Diamond Jubilee special edition designs to a Rock Royalty collection, these styles are sure hits with both press and patriotic consumers.
Standing out to us first is the made-to-order Jubilee themed purple suede boots with embroidered motif and pearl and diamond embellished decoration; paying great homage to the celebration in the best way Clarks can. A striking poster red design crafted with red Hainsworth fabric - the same material used for the uniforms of the Royal Guards, also stands out with navy cuff, gold trim and military button eyelets. Within the Rock Royalty collection, styles pay tribute to the ska music movement and stars such Ziggy and Roxy with every pair of the Rock Royalty range coming with a special fob featuring a Rock Royalty crest.
Other notable, more commercial styles include the Liberty floral printed desert boots, suede wedge styles and the men’s deckchair inspired design. In collaboration with British deckchair companySouthsea Deckchairs, this men’s limited edition desert boot is crafted from quintessentially English deckchair fabric.
Clarks Original’s continue to go from strength to strength, embracing its roots with contemporary direction. This British theme echoes MPDClick’s trend predictions for the season embodied within National Hybrids, subscribers can click here to read more.
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