Words by MPDClick’s Retail Editor.
British based, designed and manufactured, lingerie brand Dirty Pretty Things are one of the hottest labels in the contemporary market today.
Boasting to be the longest running pop-up store in London department store Selfridges, Dirty Pretty Things continue to produce luxury, trend-led yet original designs that appeal to a vast demographic.
Presented in stories, ‘Twisted Love’ was a definite highlight; driven by the theme of Juliet (Romeo and Juliet) the range was governed by ivory silk with a red rose and thorn print. A subtle, yet directional print that works in unison with the ‘Global Shakespeare festival’ now running in London until November which sees 37 plays performed in 37 languages, a theme sure to see huge success. Photographic leopard printed garments stood out as guaranteed commercial winners with mesh panels contributing to the hide and reveal theme across the range.
Details such a tapered bra straps, intricate panelling, refreshing prints and ultra flattering shapes are the decadent details that make us instant fans of Dirty Pretty Things.
MPDClick subscribers can click here to view our full coverage located in the Retail Preview area.
