Words by Mpdclick’s Future Trends Researcher.
It would be fair to state that Canada has never really had a significant fashion presence or that its fashion industry has been considered in terms of potential growth. Canada is known for its natural resources, commodities, endless wildlife parks and stable economy, but not for its fashion. This however, is all about to change.
Starting in spring 2012 with a Joe Fresh store arriving in New York, we will see nearly half a dozen Canadian fashion brands making their mark outside of the country. Armed with confidence and financial backing, Canadian fashion brands are able to capitalise on the American retail landscape. Good positioning and price will not mean automatic success alone, but a strong sense of design and back-story will. Brands such as Joe Fresh and Artitizia appeal to international consumers with quality-collections ranging from high-end leathers and dense-wool coats to luxury cashmere knits and separates inspired by traditional fisherman’s clothing.
So what does this mean for the future of Canadian fashion? With stores set to open across the globe and established Canadian brands expanding further into the market, Canadian fashion should be able to cultivate a true international following and increase their presence on the market significantly. MPDClick predicts that not only will Canada’s fashion industry continue to grow in appeal, but that its influence will be paramount to the autumn/winter 13/14 collections, aided by the growing interest in off-the-beaten track travel.
Main Image: Aritzia