Words by Lead Business Editor
MPDClick’s Business Area offers an insight into the latest fashion industry-related business news. Highlights include MPDClick’s market insight reports covering Social Media and its impact on retailers, brands and the supply chain.
The growth of the internet and social media is not just about marketing; increasingly it is driving a change from a market driven economy to a consumer driven economy. Now almost instantly consumers can browse, shop and purchase the latest trend-led garments through a multitude of devices, applications and social media sites. In order to meet this demand for instant gratification, supply chains will need to be revolutionised if they are to catch-up with their consumers. But what does this ‘real time’ world mean for the supply chain?
MPDClick subscribers can click here to read the full market insight report, Social Media – The Implications for Retailers, Brands and the Supply Chain.
Last week’s news in brief:
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