G-star Raw is known for designing contemporary street fashion and their new s/s 12 collection is no exception. Signature denim mixed with sophisticated tailoring shows the brands desire for detailed denim construction and lust for high quality craftsmanship.
A modern day urban teddy boy look is portrayed within the menswear collection through slim fitting shirts, blazers and brogue shoes. Contrasting white stitch and gold buttons is key design feature across the range noted on classic denim jackets, fitted shirts and tan coats. Relaxed, faded jeans styled with cream braces are key – merchandise with a simple t-shirt or a brown leather blazer for a contemporary edge. Denim blue hi-tops and sneakers emphasise a relaxed style while brogues with electric blue accents give a more directional twist to denim attire.
Contemporary workwear with a varsity undertone is the theme shown in the womenswear range where lightweight denim dresses stand-out as key pieces. Re-enforcing white stitch is a popular detail, along with deep pockets and drawstring hems. Bright yellow shorts styled with a varsity jacket is noted as a key-selling summer look. The overdyed denim jumpsuit with high neckline and deep pockets can be styled for both day and evening looks, merchandise with the mustard shoulder bag to add a dash of colour. Denim/leather ankle boots will sell through the season retaining range staple status with wedges and stacked heels being key footwear styles to promote.
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