If the ubiquity of Bollywood is a bit too mainstream, why not delve into the world of Pakistani pop? Surprisingly through the 60s-70s Pakistan had its own film and music industry as open minded as anything in the West. Pakistani pop was a hot bed of colour. At the centre of things was M Ashraf who made over 400 soundtracks which included anything from space age beeps to surf guitar.
The Finders Keepers label is owned by DJ Andy Votel who specializes in reissuing psychedelic music. After starting a collection with an ‘EMI Pakistani Pop 45’ found in a charity shop, Votel has since plundered the archives and is due to release ‘the sound of wonder’ which captures Pakistan’s rich artistic legacy. The album is released on April 6th.
Source: The Guardian