lifestyle & marketing: getting inside the consumers head

Imagine the fashion brand that could ‘thought-vertize’, where promotional junk emails really end up where your company wants it- right inside the consumers head!

Last month, with the help of a miniaturized brain scanner the first email was sent by thought alone. ‘Thought-vertising’ is already being marketed by scientific entrepreneurs to large corporations such as Unilever, Procter and Gamble and McDonald’s who can visualize a time when this technology can be used to make people subliminally want to buy their brands.  Research suggests that most purchasing decisions are subconscious, based on processes that the consumer is not even aware of, meaning that the brand could ‘suggest’ a product to the subconscious making the consumer want to buy it.

Such profound advances in science could have more worthwhile benefits giving a means of communication to those unable to speak, or perhaps even act as a reminder to do certain tasks. It remains to be seen whether ‘thought-vertising’  (or ‘brain-jacking’ as some are calling it) could have a worthy cognitive benefit rather than a questionable consumer one

Source: The Sunday Times

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