fashion: ada zanditon celebrates successful aw10 season

British designer Ada Zanditon has had a triumphant AW10 season with encouraging reviews for her Echolocation collection, her first solo show at Vauxhall Fashion Scout during London Fashion Week and exhibitions in London and Paris resulting in a significant increase in orders.

Ada is currently working on a unique window installation at Machine A in Berwick Street, London. The installation will showcase a couture capsule collection inspired by Fritz Lang’s Film Metropolis (1927).

The AW10 Echolocation collection embarks on a journey into the sultry nocturnal swathe of the low set winter sky; glamorous, sexy and elegant ready to wear locked in a twilight embrace.  The union of print and structure creates an alluring, powerfully feminine, collection.

Zanditon leads us into a dark visceral world captured in geometrically cut body con dresses and high octane full length glamour.  Lines in the form are echoed softly in jewel coloured pleating creating wearable architectural detailing.  Teal nestles alongside shimmering jade against a backdrop of bilberry, indigo and heather with startling flashes of hot pink.

The energy and verve of the early 90’s has inspired a modern classic aesthetic translated through denim pieces and colourful all over prints (all created by Zanditon using her signature illustrations and photography).  Fair trade organic denim teams up with Shetland wool woven in Gloucestershire by Marling and Evans. Silk organza, taffeta and crepe satin sit elegantly alongside digitally printed organic cotton sateen and Tencel jersey.  Other fabrics and yarns have been sourced from pre/post consumer waste. 

Inspired by bats and their use of sound to image the nocturnal landscape through echos, the Echolocation collection continues the theme of biodiversity and biomimicry which is fast becoming a hallmark of Ada’s architecturally disciplined collections.

Source: Alison Lowe at Felicities

Image source: adaz.co.uk