Words by Mpdclick’s Art and Design Trend Researcher.
An exhibition by trompe l’oeil artist Evol recently caught our attention at the annual music and art Festival Dockville, hosted in Wilhelmsburg, Germany. The innovative, eye-deceiving work reflects key influences in line with Mpdclick’s future trends.
Set in a rural grass field, narrow trench like walk ways are dug into the ground allowing people to walk below ground level experiencing a ‘recessed city’. The trench walls are lined with spray painted wood creating a miniature city appearance. The graffiti based artist grew up in a war-torn Berlin; his exhibition expresses the true grit of the city as people meander through the dilapidated tower blocks with un-renovated style. Creating a sea of smokey concrete greys under Evol’s concept, ‘pretend there is no endless meadow, but only rooftop-gardens of the disgust underneath’ the installation took eight days to complete.
The installation’s interactive interdisciplinary approach can be linked to the Fluxus movement which encourages interaction, gamification and narrative. Fluxus is a key factor inspiring Mpdclick’s spring/summer 13 Avant Garde trend which considers 1930’s revolutions as inspiration. Brands and retailers can be inspired by installation through introducing a gaming/interactive element within your store design – engaging consumers in a new, exciting way.
Image source: designboom.com