fashion and market: haute couture thriving in china

Words by MPDClick’s Trend Journal Editor.

A recent article on global news service Reuters.com highlighted the growing trend of traditional influences on contemporary Haute couture collections focusing on label NE TIGER who have also experienced increased demand for haute couture. The expanding luxury Chinese market is one MPDClick have been tracking for some time.

“Haute couture mixing traditional Chinese touches and styles from more than 1,000 years ago with Western designs opened China Fashion Week, as the world’s fastest-growing market for luxury products catches the eyes of more designers.” – Reuters.com

Zhang Zhifeng, who founded NE TIGER expressed to the publication “The haute couture industry in China is developing vigorously without any signs of slowing down. This is above my expectation…I thought my haute couture would live only with a small group of people, but now it is expanding very quickly. Consumers have become increasingly fond of Chinese traditional culture.“

Zhifeng also expressed the continued interest of traditional influences of China’s history such as stories of the Tang Dynasty, explaining the influence this period still has over current Chinese society. This combined with the fast growing luxury market, places a spotlight on the country of which MPDClick predict to take shape in the retail landscape for autumn/winter 12/13′s Remix trend together with the region’s growing influence over African trade. MPDClick subscribers can click here to read more about further influences that shape the trend Remix.

Image source: shanghaidaily.com