MPDClick’s spring/summer 13 Trend Forecast is now available for colour, textiles, graphics, garments, footwear and accessories inspiration, featuring unique homepages for easy navigation throughout the area and helpful tips on utilising our trend intelligence.
This season, MPDClick’s Editors have created a clear and concise forecast tailored to the individual needs of the buyer, designer, merchandiser and executive. The introduction of trend specific landing pages will enable users to navigate a homepage for their chosen age or gender, whilst garment reports return to a gallery-based layout, broken down by age/gender, trend and market area (career, contemporary, street & casual) highlighting the key capsule range for the season. Editable graphic and garment shapes accompany reports and can be tailored to suit any collection.
For the first time MPDClick present research for each of the three trends in an individual page flipper format with access to MPDClick’s online trend magazine MPDVision. This new downloadable feature breaks down each trend by vital statistics, facts and key drivers with an initial look at the aesthetics to come.
Accessory and footwear content now come as standalone reports, vastly increasing the coverage in this area. The new capsule approach to all garment reports cements the overall look for each season providing the essential garment shapes, colours and textures for any collection. MPDClick’s editors offer information on how these capsule looks will be translated from the most commercial to the most aspirational and high-fashion interpretations. Here fabric use, embellishment, cut and detail is considered across a broad market level.
After extensive research carried out my MPDClick’s team of experts on emerging trends right through to what is happening at retail level, this season’s forecast offers the must-have statement pieces, basics and mixers to ensure a full collection is achieved. Take-out information accompanies each report suggesting to the buyer or designer a time-scale for the in-store drop, price-point information, stock mixes and in-store positioning ideas.
MPDClick’s spring/summer 2013 trend forecast is a must-have range planning aid for any buyer, designer, merchandiser or executive.