What we predicted in 2011 for SS13:
What happened at Milan Fashion Week for SS13:
Pucci, Versace, Giorgio Armani, Fendi, Gianfranco Ferre.
Words by MPDClick’s Trend Journal Editor.
We have tracked our spring/summer 13 trends at New York and London Fashion Week and now we look at how Milan has translated our initial forecast for MPDClick’s Modern Artisan trend.
Back in 2011, MPDClick forecast Modern Artisan for spring/summer 13; “a crafted yet precise aesthetic prevails with mark making, natural texture and focus on the use of quality materials.”
Influences: Contemporary craft techniques, surface texture and precision, natural finishes and a reverence for skilled artisans.
Fashion Direction: Body Contouring cut-out details, durable and tactile fabrics, hardware embellishments and clever panelling.
Colour: Cool neutrals, muted charcoal grey, deep denim blue and tarnished golden yellow.
Graphics: Mixed up natural textures, clever and contemporary typography, mark making and craft techniques and precise stitched effects.
CLOSE TO SEASON UPDATE: Modern Artisan techniques prevail at Milan Fashion Week with laser cut and panelled white dresses standing out as the key look to represent the trend, open to high and low end interpretation. Pucci, John Richmond and Roberto Musso offer up our favourite looks while Blugirl present a great minimal style using translucent mesh panelling similar to that of Alexander Wang in New York.
Images clockright from top left: Francesco Scognamiglio, John Richmond, Pucci, Blugirl, Laura Biagiotti, Alberta Ferretti, Roberto Musso, Kristina T.
Grid checks are abundant reflecting the draftsman element of Modern Artisan, a print that can also dip into our Avant Garde trend through colour direction as shown by Unique at London.
Ter et Bantine, Sportmax, Andrea Incontri, Giorgio Armani.
Intricate laser cutting and panelling was exemplified at Ermanno Scervino, Versace and Roberto Cavalli showcasing the designer’s attention to detail at its best.
Ermanno Scervino, Versace, Roberto Cavalli.
Cut ‘n’ paste detailing presents a more versatile and commercial angle of Modern Artisan with overlapping panels and asymmetric silhouettes being key. Sportmax use this technique to renew interest in a contemporary v-neck shift dress in turquoise.
Sportmax, Gianfranco Ferre, Emporio Armani, Costume National, Prada.
Utility inspired attire is given contemporary artisan twists through panelled shirts, dramatic drop patch pockets evoking utility belts and pure white overall inspired jumpsuits.
Trussardi, Fendi, Bee Queen, Trussardi.
Overlapping outerwear has been a running theme throughout Fashion Week’s for the season, a silhouette that will sell well within career and sophisticated ranges at premium and high end price points. An oversized bomber jacket however appeals to contemporary lines with laser cut panel inserts at N21.
N21, Krizia, Roberto Musso, Costume National.
MPDClick subscribers can click here to view our full initial Modern Artisan forecast.
View our New Renaissance, Avant Garde and Modern Artisan LFW trend tracker post as well as our NYFW posts for Avant Garde, New Renaissance and Modern Artisan and stay tuned for more analysis from Milan Fashion Week. MPDClick subscribers can click here for our comprehensive coverage of MFW.
-H.T
” I am noticing both architectural as well as artisan trends in 2013 fashion. Textural and optical bodyscapes feel provocative and sensual. “