What we predicted in 2011 for SS13:
What happened at London Fashion Week for SS13:
Sass & Bide, Antonio Berardi, Giles Deacon, Simone Rocha, Todd Lynn.
Words by MPDClick’s Trend Journal Editor.
We have tracked our spring/summer 13 trends at New York Fashion Week and now we look at how London has translated our initial forecast for MPDClick’s Modern Artisan trend.
Back in 2011, MPDClick forecast Modern Artisan for spring/summer 13; “a crafted yet precise aesthetic prevails with mark making, natural texture and focus on the use of quality materials.”
Influences: Contemporary craft techniques, surface texture and precision, natural finishes and a reverence for skilled artisans.
Fashion Direction: Body contouring cut-out details, durable and tactile fabrics, hardware embellishments and clever panelling.
Colour: Cool neutrals, muted charcoal grey, deep denim blue and tarnished golden yellow.
Graphics: Mixed up natural textures, clever and contemporary typography, mark making and craft techniques and precise stitched effects.
CLOSE TO SEASON UPDATE: Tone-on-tone surface texture including laser cutting and origami inspired pleating prevails at London Fashion Week with all white ensembles proving to be the colour palette of choice to show off modern artisan techniques.
Jasper Conran presents the most commercial laser cut dress (a key style forecast by MPDClick) while Simone Rocha and Sass & Bide present more directional separate options. Giles Deacon and Jean Pierre Braganza offer up monochrome dresses in more statement cut-out designs sure to appear in editorials for the season.
Jasper Conran, Simone Rocha, Sass & Bide, Giles Deacon, Jean Pierre Braganza.
Origami inspired pleating was a key feature also with Sass & Bide and Nichole Farhi’s examples showing the most potential for commercial translation at premium price points giving a sophisticated voluminous effect.
Sass & Bide, Nicole Farhi, Todd Lynn, John Rocha, Nicole Farhi.
Cut ‘n’ paste effects whether appliqué or panelling also shows great commercial potential for spring/summer 13. Use simple shapes such as shirt and shift dresses to show these effects off to their best while intersecting panelling provides a great update to the cropped summer blazer as noted at Antonio Berardi.
Jean Pierre Braganza, Jean Pierre Braganza, Antonio Berardi.
Feature pockets as seen at Todd Lynn and Rag & Bone renew interest in best selling shapes while clever styling can also reflect the Modern Artisan ethos with slick tailored lines contrasted with loose midi skirts as seen at Unconditional. Wrap around, work wear inspired silhouettes which were a key shape at NYFW, are again noted particularly on dresses and jackets at Daks and Christian Blanken. MPDClick subscribers can click here to view our full initial Modern Artisan forecast.
Todd Lynn, Rag & Bone, Unconditional, Maria Grachvogel, Daks, Christian Blanken.
View our Avant Garde LFW trend tracker post as well as our NYFW posts for Avant Garde, New Renaissance and Modern Artisan and stay tuned for more from London Fashion Week. MPDClick subscribers can click here for our comprehensive coverage of LFW.
-H.T
