Today the team at BREAD & BUTTER has shared plans about their new ‘DESERT LAND’ space at the much anticipated July edition of the trade fair.
Visions become reality in the middle of the concrete desert of the Tempelhof airfield: DESERT LAND is a completely new designed outdoor area presented by SPORT & STREET at the BREAD & BUTTER SUPERSHOW.
Inspired by hippie parties and music festivals, watching movies like Mad Max and hanging around at trashy trailer parks, the futuristic, artificial plot of land in the most unusual setting is sure to be one of the coolest spots for hanging around and doing business.
Between dried-out palm trees, cacti, sand, old rusty cars and a petrol station, SPORT & STREET presents the “Favela” bar-restaurant, a stage for amazing live performances, a pool oasis where you can cool down, a basketball court, a skate park and an “Artist Trailer Park” where performers will create memories and, in some cases, also individual pieces for visitors.
S&S SURVIVAL KIT
If you want to survive in DESERT LAND then you’re going to need the S&S Survival Kit: a package containing the basics to ensure survival in a desert emergency.
These well selected 10 products are a special collaboration pieces by SPORT & STREET and their highly respected partners, to communicate & celebrate the 10-year anniversary of BREAD & BUTTER.
Don’t miss the official launch of the S&S Survival kit on Wednesday, 6 July 2011, at 5pm, supported by the live performance of J*DaVeY.
Another striking attraction is “The Sport & Street Library by Zillion for Japan“.
A Zillion Ideas, a multimedia agency based in Tokyo and spearheaded by David Guarino, is hosting three rooms in the SPORT & STREET Boarding House. The well-known Magazine Library from Tokyo is transported to one of the beautiful rooms, showcasing art books, magazines and special editions. Saji’s Kitchen, a food installation and photo exhibition is held in the second room, where visitors even have the opportunity to eat the installation. In the third room the Zillion brand, which is re-using vintage kimonos and obis from the 1950s, is presenting kimono-clad skateboards as interior items - selected pieces are also for sale. All proceeds will be donated to the Tohoku region that was shattered by the earthquake and tsunami on 11 March this year. One for all, all for Tohoku!
And to send the temperatures skyrocketing SPORT & STREET is presenting artists who are currently enjoying well-deserved hype and perfectly convey the Desert Land feeling: MELO-X will be the first to hit the DESERT LAND stage, followed by performances by J*DaVeY, BLACK MILK and, last but not least, THEOPHILUS LONDON.
Let DESERT LAND take you on a once-in-a-lifetime adventurous trip.