Archive for May, 2011

press preview: full circle


Full circles eclectic autumn/winter 2011 collection exudes in an array of warm leafy tones and prints. Piquant green, fennel seed, nectarine and deep lavender are sure to warm up the cooler months along with their vibrant silk splash prints reminiscent of fallen, scattered leaves.

Digitally printed dresses in soft muted colours allow the customer to be taken from day to evening as their minimalist shapes permit flexible styling and layering. Jersey t-shirt dresses offer chic comfort in glorious blossoming colours for casual wear whilst structural shapes are perfect for a more demure look. Masculine tuxedo collars and exposed zips offer a raw British edge to re-worked and classic shapes while deep-v necklines showcase femininity at its best.

Outerwear softly screams optimum comfort in thick woollen pastoral checks and short asymmetric fur-lined bombers. Cuts are neat on both structured and loose fit garments with the emphasis purely on fit and colour. Here at Mpdclick, we love how Full Circle effortlessly create impactful garments with strong, sexy silhouettes and allow for smooth seasonal adaptation due to their classic colour palettes.  We particularly like the sweetheart, pleated silk dress with bursts of warm orange and raspberry radiance.

 

 

 

trends: mudpie a/w 12/13 seminar at london college of fashion > 09/06/11

Fiona Jenvey, CEO of Mudpie Ltd will be back at the London College of Fashion on Thursday 9th June to present forecasted trends for Autumn/Winter 12-13. Tickets for the three presentations are now on sale at trendbookshop.co.uk

The seminar programme will focus on the key themes of Remix, Synthesise and Myriad and will cover the trend development and prediction from initial concepts, inspirations, moods, through to fabrics and colours for Male, Female and Kidswear interpretations. 

11.00 – Presentation 1 – Women’s and Menswear Trends – £100 
Includes Trend publication 

14.00 – Presentation 2 – Kidswear – tickets £100 each – only £50 if attending previous presentation 1. 
Includes Trend publication

16.00 – Presentation 3 – Aimed at Students with career tips – tickets £20 each 

Tickets include a copy of Mpdtrends – defining the trend inspiration and usually retailing at £110. 

To book please visit trendbookshop.co.uk – check out Mudpie and Mpdclick.com pages on LinkedIn, Facebook and Twitter for special offers.

For further information contact:
enquire@mudpie.co.uk
www.mudpie.co.uk

trends: craftmanship is key


Over the past few years, Mpdclick have been tracking the steady decline of fast fashion, triggered by the recession, in favor of ‘investment’ buys that hold longevity and uniqueness.  Consumers are now starting to yearn for a more handmade approach to their purchases and a growing number of footwear brands are catering to this by using locally sourced materials and trained craftmenship as their key selling points.    

A recent article at Trend Central has highlighted key brands pioneering this unique, handmade approach to footwear including Wassookeag Moccasins. The company was established by Mark Wintle who was trained by his cobbler father; giving the brand a homegrown feel.  They create hand sewn leather moccosins from high quality animal hides, lined with deer skin or fleece.  The shoes  are all individually designed and  handcrafted at the Maine based workshop in the US and boast durability and comfort as well as style.   

A number of shoemaking classes are also popping up around the world, such as footwear label Paul Thomas who runs courses in the art of shoemaking in London for both beginners and experienced students. This also reinforces the significance of the abundance of Italian tailoring schools featuring recently on the Trend Journal, catering to the desire for true artisan craftmanship within the fashion industry.

A renewed interest in traditional craft is noted, set to influence future trends where a growing demand for local, skilled and artisan products will emerge.

Image source: paulthomasshoes.com

press preview: burton


Vain beings that we are, warm clothes simply don’t cut it anymore. The clothing we wear has to say something about us, leave an impression with those around us. Anyone that disagrees is wrong and probably homeless. This is something Burton is all too aware of.

The performance side of Burton’s outerwear speaks for itself – you won’t find a lighter, warmer or more comfortable offering outside of their range. Where Burton are making great strides is the aesthetics of the garments. Too long has the utterance ‘that looks great, for a snowboard jacket’ been heard, this year that is no longer excusable.

You’ll find a deeper sensitivity to street wear style in the outerwear, taking classic street inspired styles (not subtle cues either, we’re talking leather biker jackets and Parkas) and giving them the technical upgrade to endure the alpine conditions. The new Mid-Fit offers a more tailored fit so that it is perfectly acceptable to take this jacket out in the city as well as up the mountain. Even ‘on trend’ denim shirts and graphic t-shirts serve as technical base layers.

In terms of colour scheme’s everything this season has a utilitarian, work wear feel to it. Burton’s Vermont roots are something they are very proud of and so you’ll see them championing this look wherever possible.

Source: Canoe PR

 

fashion: 2011 fashion fringe finalists announced


Fashion Fringe, the emerging talent platform set up by Colin McDowell in association with IMG Fashion, last night announced the finalists for 2011.

Following a demanding few days with technical abilities being tested at the London College of Fashion and business plans scrutinised in a board interview at The Hospital, the announcement of Finalists was made at Sanderson, at an intimate party in the hotel Billiard Room to celebrate the finalist’s success where guests sipped on champagne and house cocktails and nibbled on the chef’s choice canapés.

The finalists, who will now create their capsule collections and show them at London Fashion Week in September, are Fyodor Golan, Heidi Leung, Nabil El-Nayal.

This year’s Fashion Fringe panel is made up of 5 hugely respected industry professionals across the following categories; retail: Anne Pitcher – Selfridges, media: Bel Jacobs – Metro, industry: Claudia Schiffer, design: Roland Mouret, technical: Roy Peach – London College of Fashion.

The final 3 designers will be given studio space throughout the summer to work on their Fashion Fringe capsule collections for London Fashion Week in September. They will also receive business mentoring from key sponsors including; American Express (finance), Davenport Lyons (legal), DHL (shipping and logistics) and Very.co.uk (designer collaborations).

Corrie Nielsen, the 2010 winner, is enjoying huge success at the moment and is currently in the studio preparing her S/S ’12 collection for her second solo show in September. Her worked also featured recently as part of an installation at the Design Museum. 

www.fashionfringe.co.uk

Fashion Fringe on Facebook

Follow @fashionfringe on Twitter

brand focus: the west is dead


Words by Jessica Paruch…

The West is Dead is a men’s premium denim line based in Los Angeles, CA, that successfully launched for Spring 2011 and is now set for a terrific follow-up with new selections for Fall.

The brand is a collaboration of two friends who met while working in Northern Montana; Will and Kaelen.  Will was living in an abandoned school bus and Kaelen in a modified horse stall when they realized a shared appreciation for denim and a concern for the dying tradition of American craftsmanship. With inspiration drawn from vintage clothiers and craftsmen alike, each piece in the line was designed and built with emphasis on functional construction, subtle styling, and an obsession with using only finest quality raw materials.

The driving force behind The West is Dead is the mission to preserve, protect, and reclaim the American West. The team strives to work with as many organizations as possible throughout the year to champion this cause beyond the current romance the fashion world is having with its themes. For their first partnership, they joined forces with a group whose mission involves the reestablishment of the symbolic animal they chose as a trademark symbol: the American Buffalo. For their second season they aligned themselves with an organization called the Intertribal Buffalo Council (ITBC), a cooperative of 57 American Indian nations and over 15,000 head of buffalo. Endorsed by the Wildlife Conservation Society, the ITBC is a non-profit organization established in 1990 to coordinate and assist American Indian tribes returning the buffalo to their native lands. The Fall collection features worn-in colored twill bottoms in earth tones and classic beaten up workwear denim providing the best pieces to construct the timely denim-on-denim look. The brand can be found at retailers throughout the United States, including Steven Alan, Fred Segal Man and Atrium in NYC.

www.thewestisdead.com

trends: fabric innovation focus – fiona jenvey ceo of mpdclick


For a/w 11/12, Mpdclick’s trend Innovate will be all about fabric says Fiona Jenvey CEO of Mpdclick.
While the inspiration behind our trend may have seemed a little farfetched at the time of research (2008) it seems that Prada, Moncler and even Uniqlo are in agreement. On the a/w 11 runways materials are borrowed from the world of science fiction and are dissolving, glowing, purifying and even motion sensitive.
More commercially, Moncler the luxury outerwearbrand has created jackets that are ultra lightweight, following their skiwear range that included ‘waterproof’ tweed. The menswear brand Ermenegildo has created ‘Zero Weight’ an ultra light suiting fabric along with ‘Cool Effect’ a fabric made from Australian wool which enables darker shades to behave like white, reflecting the sun’s rays and keeping the body temperature at a comfortable 10 degrees Celsius. Even Uniqlo is innovating; the Japanese retailer is launching a collection of UV ray-blocking garments this spring.
Innovative fabrics will become very important selling points for brands, says Fiona Jenvey. What first inspired our own a/w 11 forecast ‘Innovate’ was the work of the Japanese designer Tokujin Yoshioka who grew his Venus Chair from natural crystals for his exhibition, Second Nature in Tokyo back in 2008.
More innovation was afoot in the world of ‘Biocouture’ where textiles are literally grown. Suzanne Lee a senior research fellow at the School of Fashion and Textiles at Central Saint Martins in London, is the creator of BioCouture, an experiment in growing garments from bacteria (pictured main).
Also inspirational is the work of the Spanish designer Dr. Manel Torres who has created the world’s first ‘spray on’ garment. This material is sprayed on, graffiti style onto the model. The product calledFabrican’ is able to create almost any style and is made from ‘short fibres’ mixed with polymers and solvent. The garment can be peeled away, washed and reused. In the UK designer Helen Storey (Prof. of Fashion and Science at the London college of Fashion) has developed textiles that dissolve.
According to Fiona Jenvey who forecast ‘Innovate’ this is really just the beginning of what will become a much bigger trend. The world does not have an infinite supply of natural resources, what is inspired by science fiction today will tomorrow become science fact- the future will be sustainable, and in fashion and textiles this will also mean synthetic.
More information on the research around Innovate can be found in MpdTrends a trend publication by Mudpie available for Euro 140.
Image source: www.biocouture.co.uk

retail: closed by 14 oz.

Early in July, Hamburg-based company Closed will open the first Closed store in Berlin-Mitte on Alte Schönhauser Straße in cooperation with 14 oz.
Closed by 14 oz. is a new, individual retail concept: high quality materials and traditional design elements are the basis for the authentic interior. Urban, casual and sophisticated – the Closed collections and the 14 oz. philosophy perfectly complement each other.

Gordon Giers, managing director of Closed GmbH: “We are delighted to be finally opening a Closed Store in Berlin and with 14 oz. we have the best partner on our side. Our many years of experience with Karl-Heinz Müller have shown us that our brands, ideas and concepts harmonise very well and have a high success potential. We are looking forward to working together in this cooperation.”

Karl-Heinz Müller, owner and managing director of 14 oz.: “We have already been working very successfully with Closed for four seasons now. The collections are enjoying great popularity amongst our 14 oz. customers, and it is with pleasure that we could register the brand’s strong potential for turnover and development. Our businesses are linked by a partnership based on friendship, and the wish arose on both sides to continue expanding the brand and to work together on its development. The Closed by 14 oz. store concept is a public demonstration of our strong connection. We are really looking forward to this successful collaboration.”
Berlin company s1 architektur was commissioned with the planning and realisation of Closed by 14 oz. The architects’ team Ansgar Schmidt and Henning Ziepke has already accompanied BREAD & BUTTER for many years; the design concept for 14 oz. Berlin is one of the projects with which they have established their reputation. 
Closed by 14 oz.
Alte Schönhauser Straße 32 b-c
10178 Berlin
Germany
Source: Closed by 14oz.

press preview: fila


Established in 1911 as a premium manufacturer of knitwear in the Italian town of Biella, it would be hard for anyone to dispute the heritage of Fila as an established and historic sportswear brand. Here we take a sneak peek into what the brand has on offer for autumn/winter 11/12.

For over three decades, Fila have been synonymous with style. It could be due to their Italian heritage, maybe the fact they have been a little unconventional, or maybe it is due to their solid commitment to designing sportswear. Whatever the reason maybe Fila is a true fashion icon ‘Style Shaper’ and continues to be this season.

The Fila autumn/winter 2011 collection, takes inspiration from their unique heritage in ski and mountain sports apparel to produce a modern lifestyle fashion collection. Featuring iconic outerwear, knitwear and an introduction of tailored styles.

This collection includes redesigned classic pieces from Fila’s impressive archive, such as the Sentenna and Terrinda jackets, updated with bold colours and laser print to give the prestigious designs a sharper finish. A new mountain footwear collection sees the return of Trailblazer, Fila’s most successful outdoor boot of the 80’s and 90’s re-issued in full grain pull up leather, with this iconic style also influencing the collection as a whole.

Source: Canoe PR

press preview: 55dsl

Recently Mpdclick were invited to view the upcoming collection from the Diesel spin off label 55DSL, presenting a collaborative range with photographer Alex Fakso for spring/summer 11.

55DSL was born in 1994 as a spin off of the Diesel group. Driven by the action sports arena, it has evolved to become a lifestyle brand influenced by graphic design, urban culture and music. 55DSL is a young and dynamic company distributed worldwide with a strong presence in Japan, Italy, UK and USA.

Friends from childhood and sharing the same passion for street art and urban culture, Alex Fakso and 55DSL creative director, Andrea Rosso have been brought together again with this new and exciting project.

Alex Fakso, a prominent presence in the contemporary street scene, got involved with photography at the age of thirteen when he acquired a camera to capture his own pieces on trains. Since then, Fakso has never stopped rubbing shoulders with the underworld, being part of the graffiti movement since the early 90’s and at the same time becoming its narrative voice.

Fast or Die is Alex Fakso’s new photographic project, which comes to life after five years of travelling around the world, from London to the US, and as far as Russia and Japan. Metropolitan narratives immortalized in 60 shots: portraits of people running, taking the subway, sleeping on docks, sneaking into tunnels packed into one book. This time Fakso expands his view beyond graffiti and tracks a robust framework of the metropolitan scenario, embracing the people who inhabit it. Images of ordinary people plunged into the underground chaos: Fast or Die is a powerful photo reel, describing the world through the subways – a report of the contemporary underground.

To support this project 55DSL will also create 6 t-shirts with images and graphics taken from the book. Fast or Die will be available together with t-shirts from April 2011 in selected 55DSL stores worldwide on the e-shop, www.damianieditore.it, and on www.fakso.com.

Source: Canoe PR