Words by Mpdclick’s Runway & Trends Editor…
Nothing launches a nation on the global scene like a full blown fashion fiesta and while those in the know used to pay lip service exclusively to the recognised ‘big four’ fashion weeks it seems times and attitudes are changing. It’s harder now to name a country that doesn’t have its own fashion week and where the markets are emerging, there may be more than one, Brazil for example has fashion weeks in both Sao Paulo and Rio.
Peru and Iceland are two of the most recent entrants to the grand fashion arena, with brand new events set up within the last two years to showcase homegrown talent and craftsmanship, confirming an international status and securing a larger stake in the apparel business.
This April played host to the inaugural Lima Fashion Week, serving as a vibrant warm-up for the established annual trade show Peru Moda. Over four days a select line-up of ten local designers and international guest brand Custo Barcelona presented their autumn/winter 11/12 collections.
Bright colours and bold silhouettes ensured a dynamic debut for the event with focus drawn to Peruvian materials and manufacture. Highlights came from designers who tuned into their rich heritage such as Sergio Dávila who drew inspiration from the 1911 discovery of Inca site Machu Picchu. Glamorous eveningwear also proved top of the agenda appealing to Peru’s elite crowd, Sitka Semsch went all out with diaphanous floor-sweeping gowns adorned with feathers and intricate beading.
While Peru hails an artisan approach, Iceland is banking on its creative avant-garde epithet to propel the national status after a crippling financial meltdown in 2008. The newly sponsored Reyjavick Fashion Festival boasts an exciting mixture of fashion, design and music at venues around the city. April 11’s edition saw over twenty men’s and womenswear designers push their latest lines to more than 800 important invitees.
It’s a positive time for Iceland’s native designers, where many of the countries high street chains failed in financial crisis, local designers have moved in and benefited from a consumer demand for premium design and innovation. The festivals notable collections came from Kron by Kronkron whose mix and match prints and proportions exuded quirky Icelandic appeal and Mundi who showcased a well resolved and expertly styled range of largely monochromatic grunge infused skiwear.
Should the ‘big four’ fashion capitals prepare to expand their elite group? Which, if any of the emerging markets, have the power to steal the international spotlight and expand beyond the local to drive global fashion trends?
You can respond to this post on Mudpie’s LinkedIn group here.
Main image: Sergio Dávila/ johnsimondaily.com
Initial source: Finacial Times
© Sitka Semsch/ lifeandstuff.blogspot
© Kron by Kronkron/ styleclicker
© Mundi/ styleclicker