Overall the collections came across as rather more commercial than in previous seasons, whether this was a conscious or unconscious decision, buyers from across the globe weren’t complaining. There was a clear focus on femininity with an obvious divide between the overtly sexy and soft ethereal romance. The overtly sexy was exemplified by Giorgio Armani’s bold jewel toned cocktail dresses while ethereal romance dominated the collections of Alberta Ferretti, Missoni and Jil Sander who indulged in textural manipulation and sheer layering to create contemporary classics that hint at femininity rather than exposing it. Bottega Veneta was another crowd pleaser, taking clear inspiration from the orient. Minimal elegance epitomized the collection in a white dominated colour palette with bursts of berry purple, corn yellow and poster red. Sports influences were also shown through the use of relaxed jersey providing key commercial garments.
Elsewhere a pared down aesthetic dominated Milan, tactile finishes, subtle texture and quality pattern cutting ensured unique yet timeless appeal, adhering to investment piece demand. Easy to wear shapeless silhouettes were abundant, as seen at Marni and Max Mara. Transparent layering is a key styling feature which Missoni’s 1920’s inspired collection epitomized.
Be sure to check out our comprehensive coverage of Milan Fashion Week and stay tuned to Mpdclick for our concise s/s 10 overviews guiding you on the best shapes, colours, fabrics and fashion trends to translate from runway to retail.
Image above: Fendi