
The spring/summer 2010 runway season is well underway, and Mpdclick is already brimming with hundreds of inspirational images and insightful overviews. So far we’ve covered the spectacular menswear shows along with the first glimpse of the new wowenswear collections from Brazil and Miami. However the best is yet to come and we can hardly contain our excitement with the ‘big four’ female fashion weeks just around the corner. September is set to be a thrilling month with premier designers from New York, London and Milan showcasing their latest collections and Paris Fashion Week rounding off the season in grand style this October.
At Mpdclick we are staunch supporters of the innovation and talent that emerges from Britain and are particularly looking forward to London’s esteemed fashion week. Taking place from the 18-23nd September, this season’s event is set to be bigger and better than ever before. Now featuring a separate menswear day, after trialling the idea to great success during the fall shows in February. This year LFW is proving to be an un-missable event on the fashion calendar.
Even more exciting is the news that London Fashion Week is welcoming back some national favourites to their impressive schedule, including Jonathan Saunders, Clements Ribeiro, Burberry Prorsum, Amanda Wakely and Matthew Williamson; who are all embracing their roots and reliving a little ‘Cool Britannia’.
Supporting fresh talent like no other fashion event, LFW will once again present its NEWGEN winners who receive sponsorship from retail giant Topshop and a prized place showing on London’s notorious runways. Established in 1993, it has become one of the world’s most internationally recognised talent seeking schemes and boasts an impressive alumni including Alexander McQueen, Giles Deacon and Christopher Kane.
Look out for Mpdclick favorites Mark Fast, Mary Katrantzou and Peter Pilotto this September who have all received sponsorship from the inspired scheme. If you are as excited as we are about the upcoming shows visit London Fashion Week’s official website for an exclusive look at the pre-collections of a handful of top names including Basso & Brooke, Erdem, Christopher Kane, Giles and many more. We were delighted to note that the clothing, on all accounts strikes a happy balance between innovation and the all important wearability factor.










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