The Moore building seems to be the hot spot nowadays in Miami. The 4-story building stands right in the heart of the art district, hosting and bringing together upcoming talent, fresh faces and desirable fashion.
Friday, June 19, was no exception. The Moore building opened it doors to GenArt- Shop Miami, a shopping event that offers emerging design talent along with the hottest names in Miami. Products for all ages and styles were present, mainly in accessories, but also for women’s and men’s wear brands.
GenArt attracts the more smart, savvy and trendsetting shopper – quality that makes this event different from the rest. GenArt provides a great networking atmosphere, attracting the local press, fashion students, and different personalities in the art and fashion industry. GenArt is the platform to discover, interchange ideas and admire new emerging artists.
The most common products seen were eco conscious, making use of natural materials and offering the consumer a smart product that holds good design and a fashion aesthetic. The following were our pick of the show:
The local brand has established itself in the market providing a product that is made of wrapping paper; a disposable material that due to misprinting is given to the brand to re-use. Ecoist use a method adopted from Mexico’s indigenous culture; folding the paper and using for the walls of their colorful bags and purses. As a result, they offer accessories with applied futuristic appeal and originality. Click here for more
Hello Fabulous go by the ethos ‘reuse, recycle, renew’. Using all used garments, instead of fabric, they trim, modify, and juxtapose different materials, and textures into hand size, fabric flowers. Hello Fabulous specialize in attractive, vintage-looking accessory pins. Click here for more
Art of Shade
Art of Shade have a European, aggressive appeal. Their gowns and street wear line looking like a band of future warriors. “Recycle/redesign” is their motto. Custom couture and ready-to- wear garments hold details and energy that only fashion’s most extravagant will dare to wear. Click here for more
Passing by through Krelwear’s booth was more like visiting showroom. Tones of knit fabric covered the floor, Polaroid pictures flew around the walls and her trusty sewing machine was by her side. The collection on offer was named “Krell 2 go” by Karelle Levy from Krelwear. Her own invention of fast fashion, or fashion to go, she customizes the customer’s garments in minutes. Swatches of knit fabric, of your selection, are pinned to an old garment, then given to her assistant to sew, and in seconds, you have a one of a kind, Krell 2 go garment. Click here for more