3D movies are by no means a new concept having been around in some shape or form since the late 19th century. However, the media form is slowly being revived and it is in 2009 that consumers will notice a boost in 3D film releases. There are around thirty feature length films scheduled for release between 2009 and 2011, sixteen of which are due for release this year.
The 3D fest has begun with Dreamworks’ animated film Monster vs Aliens which was released in the UK on 3rd April 2009. The animation features a cast of famous celebrity voices from the likes of Reese Witherspoon, Kiefer Sutherland and Seth Rogen. Next on the vast 3D list is an another animation titled Coraline with Dakota Fanning (as the voice of Coraline) and Teri Hatcher (as her mother) among the star-studded cast. Coraline is due to be released in the UK on 8th May 2009.
Dreamworks’ has also announced that all of their feature length films, from now on, will be created in 3D starting with the newly released Monsters vs Aliens. This defining moment for 3D cinema was reached when Dreamworks CEO, Jeffrey Katzenburg, saw The Polar Express (2004) in 3D at an IMAX cinema and believed that there was a future in 3D for Dreamworks. He described it as a “…very, very stimulating way to experience a movie, that I had never felt before.”
Dreamworks is only one of the “big names” in film to be bitten by the 3D bug; George Lucas has announced plans to remake all of his Star Wars films in 3D! Also, Twisted Pictures, the masterminds behind the Saw movie franchise, are considering creating Saw VI in 3D, but nothing official has been announced. Movie go-ers can expect to see other classics such as Piranha (1978), George Romero’s Dawn of the Dead (1978), Re-Animator (1985) and Toy Story and Toy Story 2 remastered in 3D.
Additionally Cineworld, the UK’s second largest multiplex cinema chain, is preparing for the upcoming 3D demand by making 3D viewing the focus of their business strategy. The company has invested in 3D screens and projectors and are planning to have this new equipment installed by the end of the year.
With this advancement in cinema technology and cinemas like Cineworld preparing for the necessary conversions, consumers are being given the opportunity to become more involved in the action and adventure of the films, fuelling the feeling of escapism and catering to the ever increasing desire to escape from reality; even for 120 minutes. Are we ready for the dawn of adventure?
Image source: Rex Features/ Monster vs Aliens